I’m David Buttle. After 15 years in leadership roles in global media businesses, working across strategy, corporate affairs and commercial roles, I’ve founded DJB Strategies.

Immediately prior to this I was Director of Public Affairs and Platform Strategy for the Financial Times. I led the FT’s response to artificial intelligence, had strategic oversight of its interfaces with big tech and was responsible for relationships with governments and legislators. Before this, and for around 8 years, I was Global Commercial Marketing Director, leading an international team that was integral to the FT’s market-leading commercial performance throughout that period.

Prior to joining the FT I was a senior manager at Pearson - working in marketing and communications - and before that held corporate communications and marketing roles in education and consulting businesses.

I hold a MBA from Warwick Business School, am a regular contributor to Press Gazette on marketing and technology and sit on the board or the Independent Publishers Alliance.