Strategy.

Delivered.

Commercial impact where media and technology meet.

Welcome to DJB Strategies

DJB Strategies is a boutique consultancy created to help companies in media, information services - and adjacent sectors - succeed and grow.

The approach is to integrate robust strategic analysis with practical execution. We offer:

  1. Strategy and analysis
    Clarity through complexity. Practical, actionable and measurable.

  2. Product and proposition development
    Designing technology solutions with powerful product-market fit.

  3. Unlocking value from big tech
    Understanding and navigating platforms. Making them work for you.

  4. Connecting with new customers
    Data-driven marketing and business development strategies.

About me

I’m David Buttle. After 15 years in leadership roles in global media businesses, working across strategy, corporate affairs and marketing, I’ve founded DJB Strategies.

Immediately prior to this I was Director of Public Affairs and Platform Strategy for the Financial Times. I led the FT’s response to artificial intelligence, had strategic oversight of its interfaces with big tech and was responsible for relationships with governments and legislators. Before this, and for around 8 years, I was Global Commercial Marketing Director, leading an international team that was integral to the FT’s market-leading commercial performance throughout that period.

Prior to joining the FT I was a senior manager at Pearson - working in marketing and communications - and before that held corporate communications and marketing roles in education and consulting businesses.

I hold a MBA from Warwick Business School and am a regular contributor to The Drum and Press Gazette on media, marketing and technology.

Commentary

Speaking

I enjoy taking the stage and speaking in front of peers. Some of my recent speaking engagements are below. I speak about media strategy, artificial intelligence, big tech and brands / marketing.